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Jen Schmich, Content Strategy & Systems Leader
jennifer.work

Content systems

Metadata excites me as much as content. Currently I lead a central team that works on what is like a design system for content. We focus on tools and frameworks for writing. Looking past the screen, to the abstract, there's more potential for our content.

Results

Reduced time to publish an update to UI text strings from 3 months to 3 days

Increased content quality score 14 points on average with an AI writing assistant

Improved search accuracy by 42% with target content returned in top 10 results

Aligned teams to consolidate 12 style guides down to 1 enterprise version

Jennifer is absolutely the best manager and mentor I’ve had. The skills she taught me are now among my most valuable assets.

Hazel JenningsContent Strategist, Instagram

Jen is a sensei of content, whether it’s evangelizing content in a culture that just doesn’t get it to recreating the voice of a brand.

Anita Patwardhan ButlerDesign Director, Twitter

Jen is a champion of people and forward-thinking projects. I appreciate paths she creates, and her leadership style.

Bonnie Brown RealSr Content Architect, Intuit

My first two thoughts: Jennifer Schmich is indeed a trailblazer — and she’s relentless in making sh$t happen.

May HabibCo-founder and CEO, Writer

Portfolio

My experience includes work with Hotwire, American Airlines, Bank of America, E*TRADE, Intuit, Blue Shield, Eddie Bauer, Gap, JanSport, Microsoft and others.

Intuit Style Guide

Intuit Style Guide

Intuit content design community

Intuit content design community

QuickBooks Design System

QuickBooks Design System

Hotwire destination content

Hotwire destination content

Hotwire hotel content

Hotwire hotel content

Hotwire app

Hotwire app

TripWatcher social

TripWatcher social

TripWatcher site

TripWatcher site

Giving back

  • Intuit recognized my leadership with the annual coach award for growing employees, championing diversity inclusion and strengthening communities.
  • I also mentor through the GenderCool Project, a tech industry partnership for transgender youth.

Content strategy and systems

  • Check out the Medium articles I’ve written
  • Read about one of my projects in Forbes Future of Work Now
  • Watch content strategy videos I created for writers